The importance of CSR
Corporate social responsibility (CSR) has become a defining feature of modern business, shaping not only how companies are perceived but also how they connect with their communities. A company is no longer judged solely on the strength of its balance sheet, but also on its willingness to make a positive contribution to society. For Tell, this principle comes to life in its active support of organisations such as KPFC and NaSTA, which serve as powerful examples of how corporate involvement can strengthen both local communities and industry culture.
Strengthening communities
Supporting KPFC, a grassroots football club, underscores the value of corporate responsibility at a local level. Football clubs like KPFC are not merely sporting ventures; they provide young people with structure, teamwork skills, and a sense of belonging. By backing the club, Tell is investing in the personal development of individuals and the health of the wider community. This contribution helps sustain opportunities that might otherwise be inaccessible, reminding us that a company can act as a steward of social cohesion. The support reinforces the idea that businesses thrive best in environments where communities themselves are strong, resilient, and inclusive.
Championing industry culture
Tell’s commitment to NaSTA, the National Student Television Association, highlights a different but equally important aspect of social responsibility: nurturing the next generation of talent. Student television plays a critical role in giving young people their first opportunity to experiment, collaborate, and build the creative confidence necessary for careers in media and beyond. By supporting NaSTA, Tell is ensuring that emerging talent has access to platforms where ideas can be tested and skills developed. This not only benefits students but enriches the wider industry, seeding innovation and diversity of thought. It demonstrates that CSR is not confined to charitable giving; it can also be a strategic investment in the sustainability and dynamism of one’s own sector.
Building trust and reputation
CSR initiatives such as these do more than generate goodwill: they establish trust between a company and its stakeholders. Consumers, partners, and employees are increasingly drawn to organisations whose values are evident in their actions. Tell’s visible support of KPFC and NaSTA positions it as a company that recognises its wider responsibilities and acts on them. This reputation for responsibility builds loyalty, fosters pride among employees, and attracts collaborators who value ethical and engaged business practices. In an era when public scrutiny is sharper than ever, companies that invest authentically in their communities stand apart from those that view CSR as a mere afterthought.
A shared responsibility
Ultimately, social responsibility reflects an understanding that companies are part of the fabric of society, not detached entities. By supporting both a local sports club and a national student association, Tell demonstrates the breadth of this responsibility, balancing immediate community needs with the long-term health of its industry. This dual approach shows that CSR is not simply an optional add-on but a central part of being a responsible, modern business. Companies that embrace this ethos, as Tell does, not only do good but also create enduring value for themselves and for those whose lives they touch.
