The Summer of Women’s Sport 2025

With world-class tournaments taking place across the continent, surging public interest, and unprecedented commercial potential, this is the summer to set a new benchmark in coverage.

The centrepiece of the season is the UEFA Women’s Euro 2025, hosted in Switzerland. With the Lionesses continuing to capture the imagination of the British public, the tournament offers broadcasters a golden opportunity to deliver top-tier storytelling, match coverage, and shoulder content that keeps audiences engaged well beyond the final whistle.

Also on the calendar is the Tour de France Femmes, showcasing elite women’s cycling on iconic European terrain. Alongside it, Wimbledon remains a key moment in the calendar, with growing parity in prize money and airtime ensuring women’s matches command serious attention.

Closer to home, the biggest event of the summer will be the Women’s Rugby World Cup 2025, hosted across eight cities in England, including Sunderland, Bristol, Exeter, and the grand final at Twickenham. Running from 22 August to 27 September, the tournament is expected to be the most accessible and widely followed women’s rugby event in history. The BBC will broadcast every match across TV, iPlayer, and digital platforms, with additional coverage on BBC Radio 5 Live.

The Red Roses, England’s national team, enter the tournament as favourites after a Grand Slam-winning Six Nations campaign, and home support is expected to drive record attendance and viewing figures. Beyond the pitch, the RFU’s “Impact 25” legacy programme is investing over £12 million into grassroots rugby, creating a unique moment for broadcasters to document a sport in transformation.

For production companies, the opportunity extends far beyond live coverage. Audiences are increasingly looking for deeper, more personal insights into the athletes, coaches, and culture around the game. Feature documentaries, player-led content, behind-the-scenes access, and immersive match-day experiences will resonate strongly with fans and sponsors alike.

Innovation in production techniques, such as drone footage, augmented reality stats, and wearable tech, can add excitement and modernise traditional sports coverage. Meanwhile, younger viewers continue to consume sport via short-form video on TikTok, Instagram Reels, and YouTube Shorts, making cross-platform content strategies essential.

There’s also commercial value to unlock. Brands want to associate with women’s sport because of its positive values, and broadcasters can offer meaningful, high-impact sponsorship integrations. Equally, ensuring gender-balanced commentary teams and diverse production crews sends a powerful message to viewers.

This isn’t just another summer of sport, it’s a turning point. From Twickenham to Zurich, women’s competitions are set to dominate headlines and screens. Broadcasters that invest in creativity, inclusivity, and long-term vision will not only capture the moment, they’ll help shape the future.